PEACH was appointed with the communication of the expansion of Werk X. The brief was to create a new brand,to be explicitly provocative in communication, to increase visitor numbers and to capture a new audience.
Consequently, we decided to be bold in language and color just as their performances often are. As the campaign had to be reasonable in production we used two main colors only—black and fluorescent orange. Additionally, we created a strong, monolithic visual frame to increase the recognition value. The project was not realized due to lack of funds by the city of Vienna.