TBA 21 Greenlight Project

  • Client:
    TBA21 / Tereza Horáková, Mariana Yanez Rodriguez
  • Video:
    Courtesy of TBA21
  • Photo:
    María del Pilar García Ayensa / Studio Olafur Eliasson
  • Scope of work:
    Sales Promotion, Online Advertising

Studio Olafur Eliasson and TBA21 started the Greenlight Project to support migrants. Consequently the studio developed a lamp that was assembled by young migrants at the location of TBA21 in Vienna. PEACH was asked to promote the lamps in order to increase sales and furthermore funds for a good cause.