TBA 21 Greenlight Project
TBA21 / Tereza Horáková, Mariana Yanez Rodriguez
Courtesy of TBA21
María del Pilar García Ayensa / Studio Olafur Eliasson
- Scope of work:
Sales Promotion, Online Advertising
Studio Olafur Eliasson and TBA21 started the Greenlight Project to support migrants. Consequently the studio developed a lamp that was assembled by young migrants at the location of TBA21 in Vienna. PEACH was asked to promote the lamps in order to increase sales and furthermore funds for a good cause.