Leonie Maier­-Rieckh and Matthias Hofer discovered a passion for American Hot Dogs and decided to start their own business. For their enterprise they were aware that it required a unique branding. They approached PEACH to create their brand identity inspired by 1920s/30s American signs to express the ingenuity of the concept. A great project where PEACH was involved the total process from the birth of a brand over to full service communication.