Focus Daily

  • Photographer:
  • Lukas Gansterer, Clemens Wolf, Matthias Koenigswieser, Thomas Rhube
  • Case Study Film:
  • Florian C. Wachmann
  • Scope of Work:
    Branding, Full Service Advertising, Publication Design, Typography

The promotion for an exhibition in Los Angeles is a perfect example of what a low budget campaign can do when you use the right media. It all relies on a strong concept and being at the right place at at the right time… As Marshall McLuhan said: “The medium is the massage”. The result was that the word spread and the police had to close the street due to the unexpected amount of exhibition visitors.