Die neue Era

Scope of work: Corporate identity, logo, stationery

In challenging times there are also opportunities. People see new perspectives to grow and change. This is where the adult education begins by accompanying persons who experience this transitional phase. Playfully exploring oneself is a very basic method. This playful method can involve building blocks or even Lego®. After extensive research and discussion with Dr. Era Erlinghagen, we decided to pick up the idea of using building blocks as a metaphor. We used them as logo elements that can be combined and rearranged to its various possibilities. Just the way it works in real life.