dm Active Beauty

  • Client:
    dm Österreich
  • Agency:
    Customize / PEACH
  • Scope of work: 
    Editorial Design
  • Note:
    The work shown is a pitch. The pictures were only used for this purpose and the agency does not own any rights.

Customize—a media agency situated in Vienna—approached PEACH to redesign one of Europe’s largest drug store chains magazine. One of the main criterium was to use dm’s own corporate font to create a younger and more timely design. Unfortunately, the client remained with the old design but decided to use elements of the new design.