Café Heuer am Karlsplatz
- Scope of Work:
Corporate Design, Branding, Sales Promotion, Full Service Advertising, Copywriting
The work shown is a pitch. The pictures were only used for this purpose and the agency does not own any rights.
The new tenants wished for a radical communication concept for their café. In order to convey the range of services PEACH suggested a visually memorable and radical communication. We created brand based on strong visuals and typography based on a simply constructed logo. Above all the main purpose was to give Café Heuer an independent, individual character and convey the fun aspect of the location that even acted as a counterpoint to the owner’s corporate language—the Kunsthalle Wien. The project remained a pitch.