We were commissioned to create a new corporate identity and the digital appearance for the Estate Birgit Jürgenssen. In order to develop a clear visual and strategic positioning research showed an inimitable and eclectic style in Jürgenssen’s work. The conclusion was to create a striking visual framework that complemented but also stood clear against the art at the same time. Additionally, it was also important to develop an efficient interface—amongst others a smart timeline—to enhance User Experience.