Berliner Brandstifter produces high ­quality, limited edition German wheat-schnaps. To enter the Austrian market they asked PEACH to develop a custom­-made campaign. To establish the brand we decided to use a well known testimonial. In this case we asked (now former) Mayor of Vienna—Michael Häupl who known for being an expert of wine and spirits. Unfortunately, he was not available and so we had to use a double—the known Erich Joham.