Hildegard Wurst

Leonie Maier-Rieckh and Matthias Hofer discovered a passion for American Hot Dogs. They decided to start their business by selling them with their Italian Piaggio Ape. They realised that they wanted something very unique in their appearance and asked the agency to create their brand identity. 
The creative team decided to gather their inspiration from old american signs from the 1920s and 1930s would express the ingenuity of the concept.
This project is certainly one of the first unified communication projects where we were challenged to do everything from brand creation, graphic design, classic advertising over to digital work. See their website here.

Hot Dogs & more KG