From finding details about the target audience to developing a strategy. One of our main aims is to study the core purpose of the project and creating an engagement with the recipients. These were the first steps for a major project for UNIDO—the second largest UN organisation. Our aim was to design annual reports for each continent/region supervised by the organisation. It was very important to emphasise the relevance of the cultural heritage of each region. Hereby, we looked at graphic patterns used in each area. To avoid any preference in culture or region, we created and reworked the shapes of various designs. The results can be seen here.