Der Standard

PEACH was commisioned by TBWA to create an own line of campaign for a pitch for the renowned newspaper “Der Standard”. We decided for a creative strategy that was based upon the creation of attention, critical commentary, provocation and wit. Simply a campaign for people with high standards.

Client: Der Standard
Agency: TBWA\Wien

Note: The work shown is a pitch presentation. The pictures used were only used for this purpose and the agency does not own any rights.