TBA21 Greenlight Project

PEACH was asked by TBA21 to promote the lamps created by Studio Olafur Eliasson. The briefing was to sell the lamps to engage their existing but also new visitors and users. It was more important to gather income through sales as to support a non-profit project for refugees. As we learned through our research that a large majority of visitors are also very literate we decided to create simple bookmarks. They were supposed to be distributed at the TBA21 Augarten and various bookshops where the target audience could be reached.

Client: TBA21 / Tereza Horáková, Mariana Yanez Rodriguez
Video: Courtesy of TBA21
Photo: María del Pilar García Ayensa / Studio Olafur Eliasson