Grossmann Kaswurm – The Art of Making Money

Properties in Vienna are scarce and expensive. Real estate companies are fighting over apartments and are willing to pay high commissions for anyone who acts as intermediary. In order to call property owners and intermediaries for action realtors invest in motivation campaigns.

The high-class realtors Grossmann+Kaswurm asked us to produce one for them. We decided to create a campaign that was hard to ignore. By using thought-provoking black & white images – in combination with the straight forward headline "The Art of Making Money" – we planned to create attention and all the audience had was the URL as a teasing reference. For high-class intermediearies we also had wonderful give-aways…

Note: The work shown is a pitch presentation. The pictures used were only used for this purpose and the agency does not own any rights.