Café Heuer am Karlsplatz
The agency was asked to pitch for a revived cultural venue in Vienna. With an additional funding by the city of Vienna the small theatre Garage X has been given the chance to expand.
The brief was to create a new brand, be explicitely provocative in communication, increase visitors and capture a new audience.
We decided to be bold in language and colour. As the campaign had to be feasable in production we used two colours only – black and flourescent orange. Additionally, we created a strong monolithic visual frame to increase the recognition value.
PEACH actually won the presentation but unfortunately the prospective client remained with the old team.
Client: HEUER BetriebsgesellschaftmbH