Focus Daily

A great example of what a low budget campaign for a group exhibition of Austrian artists in Los Angeles can do. Start small and end up with the LA police to close the street due to the amount of people at the exhibition. It just depends on a strong concept (by evoking the negativity in positively-minded, sunny LA) and the right use of media.

Photographer: Lukas Gansterer, Clemens Wolf, Matthias Koenigswieser, Thomas Rhube
Case Study Film: Florian C. Wachmann